Join this webcast to learn how to use a company-sponsored online community to drive your business by making customers the center of your enterprise. Hear from Rally Software, a high-tech company that implemented an online community to interact with customers and gather input that allows them to rapidly deliver the products and services their customers truly need. Rally, the leader in agile development tools, created a Groundswell award-winning community called Agile Commons that’s now the largest online community dedicated to advancing Agile software. Data from the community has guided the development of nearly half of Rally’s recently released features.
Learn how you can:
· Use a customer community to spur business innovation through co-design of products, crowdsourcing of insights, peer-to-peer care, and word of mouth marketing.
· Implement the design thinking process in a customer community to help you make innovation routine.
· Weave customer-created concepts directly into your real-time roadmap.
· Measure success of your community.
Rally’s early experience using an online product idea center offers many lessons for other companies looking to deploy an online customer community. Attend this webcast to learn how you can use an online community to get customer feedback 24x7, rather the relying on dated research tools such as traditional focus groups, off-line surveys, or annual user conferences.
