Presented by: American Marketing Association
Sponsored by: Lyris
Speakers:
Dan Miller, Manager of Professional Services, Lyris
Andres Galdames, Web Analytics Expert, Lyris
Marla Chupack, Moderator, American Marketing Association
Discovering your most (and least) valuable visitors is key to driving marketing decisions. Analyzing all your traffic collectively is too broad, and individual visitor behavior is too granular. Comparing different groups of visitors uncovers actionable data you can use to improve your marketing ROI.
To get a copy of the slides go to: http://www.webex.com/m/AMAWebinar_SegmentationFINAL.pdf
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