This session will provide:
- Case studies of how successful online communities are gathering feedback
- Tips on how to extend existing communities for better qualitative and quantitative information
- Best practices for research methods integrating communities
Online communities represent an often untapped resource for receiving and implementing feedback. Your community members are eager to be heard and to have their input acted upon.
You don’t need statistical significance when someone points out a typo or other faux pas on your web site. You do want statistical significance when prioritizing improvements, though. Moreover, communities can be insular: a closed feedback-loop that isn’t representative of all your customers.
Learn how to harness the right statistics for gauging:
- Customer satisfaction
- Satisfaction with the community
- Need for new content
- Priorities of new features (RSS, blogs, wikis, polling, video)
To get a copy of the webcast slide deck call 1.800.787.8755 or email sales@vovici.com.
