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Webcast: Mar-Com with a Return on Human Capital 

Date/Time: 8/7/2008 12:00 PM  CST


Presented by: American Marketing Association

Sponsored by: Unica

Speakers:
Brinda Moody – Communications Support Service, Habitat for Humanity International
Adam Bloom – Director of Product Marketing and Sales, MarketingCentral (a division of Unica)
Marla Chupack – Moderator, American Marketing Association

Executive Summary:
Would you like to hear how to have a great return on human capital? 

Hear how:
a) Habitat invests in the homes and lives of millions of people in over 90 countries.
b) Habitat maximizes the productivity of their own employees and 2,000 affiliate organizations to communicate with audiences around the world.
c) You can increase the productivity of your communications group by 20-30%.

Webcast Agenda:
Join Brinda Moody from Habitat for Humanity and Adam Bloom from MarketingCentral® (a division of Unica®) for a one-hour webcast to also:

  1. Learn how the Communications Support Service group uses software to:
      • Manage budget expenditures, jobs, projects and streamline workflows
      • Track time and schedule tasks for a large workforce
      • Enable collaboration across thousands of affiliates

  2. Understand how marketing and communications departments of any size and industry can increase their own "return on human capital" by using Marketing Resource Management (MRM) software.

 

 

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