Join Jeff Gilleland, Global Strategist of SAS, Rachelle Spero, Senior Vice President, Digital Media, Cohn & Wolfe, and Bob Pearson, VP of Communities and Conversations, Dell, as they lead a discussion on the various challenges and opportunities of marketing in the digital age.
This free, one-hour webcast covers the essentials of conversational marketing, including how to effectively and efficiently:
• Build a listening infrastructure
• Identify market influencers and join the conversation
• Create engaging content and experiences
• Aggregate people and content to build branded communities
• Utilize technology and analytics to generate an organizational competitive advantage
Expect a highly interactive discussion with an emphasis on real world examples and proven case studies. The webcast features live streaming video of each speaker. This webcast is available to view On-Demand at your leisure.
Viewing Instructions/System Requirements
- Minimum System Requirements
- No firewall restrictions on streaming media or active-x content
- Windows 95/98/ME/NT/2000/XP
- Pentium 166 or faster
- Windows Media Player (version 6.4.07 or higher)http://microsoft.com/windows/mediaplayer/download/default.asp
- Netscape 7.x or Internet Explorer 5.x
- 128k Internet connection or faster
- RAM: 32MB
- Video: SVGA 800x600 screen resolution or higher, 65535 colors
- Audio card: SoundBlaster audio card (or equivalent)
- Speakers or headphones
- How to Attend
- You need to be at your computer with a connection to the Internet.
- You will receive audio through your computer
- This method uses IP Audio and requires a sound card and speaker on your computer.
- How to Access Technical Support
