Even in this economic climate you should be telling your CMO and CFO that more dollars, not less, should be allocated to email marketing. Sound crazy? Given that marketers generally have to fight for their share of the budget, it probably does. But there is a compelling business case for increasing the share of your budget to email marketing programs: What other channel delivers the kind of measurable ROI that email marketing does?
In this complimentary Aquent/AMA webcast, Simms Jenkins, CEO of award-winning email marketing services firm BrightWave Marketing, will help you build your business case and win over C-level executives by outlining the key elements of optimizing any email marketing program. These elements include:
• Defining (or redefining) the purpose, goals, and benchmarks of your program.
• Positioning email as a service bureau within your organization.
• Tracking metrics.
• Testing concepts, creative, and offers.
• Learning how to cut costs and deliver exceptional value to subscribers.
About Simms Jenkins:
Simms Jenkins is chief executive officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. Jenkins is regarded as one of the leading experts in the email marketing industry and has extensive relationships and interactive marketing experience on both the client and agency sides. Jenkins has led BrightWave Marketing in establishing a large and diverse client list, including top-tier brands like ACS, BellSouth, California Casualty, CoreNet Global, Lowe's, Sports Illustrated, and Ted's Montana Grill, as well as leading advertising and marketing firms.
Jenkins, with his column for iMedia Connection, a leading interactive marketing and media publication, has been called one of the top 21 information sources for email marketers. He has an upcoming book called "The Truth About Email Marketing," scheduled for publication on August 1 by Pearson Education, one of the world's largest publishing houses. The book's companion Web site is www.TheTruthAboutEmailMarketing.com.
