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Webcast: A Case Study in Improving Lead Quality and Quantity: BearingPoint 

Date/Time: 5/7/2008 12:00 PM  CST


Presented by: American Marketing Association
Sponsored by: Bulldog Solutions

Speakers:
Paul Dunay, Global Director of Integrated Marketing, BearingPoint
Anna Carbonara, Moderator, American Marketing Association

The lead generation game has forever changed in the age of the Internet, and if you don’t have the new playbook, your competitors will. In this live Webinar, you’ll get an inside look at the lead-generation activities of management and technology consultant BearingPoint.  

Paul Dunay, BearingPoints’s Global Director of Integrated Marketing, will explain how the company successfully integrates these tactics for increased revenue: 

  • Defines leads
  • Implements marketing tactics, including Web 2.0, to increase lead generation
  • Passes leads efficiently from marketing to sales
  • Measuring the results
  • Nurtures non-sales ready leads

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