We all know them – the product expert we work with on every new launch; the marketing manager who seems to have a knack for the latest competitive info; the CMO who always has the right message; even the top sales rep we tap into now and then to find out just how he works his magic. These are your company’s "gurus" – the colleagues and subject matter experts that play a key role in our work as marketers and message crafters, and yet reaching out to them again and again can be exhausting. What’s a good marketer to do?
Join us for a discussion on what leading companies are doing today to scale guru expertise. We’ll take a look at some of the latest trends, technologies and business practices these companies are using to scale institutional knowledge and share expertise across the organization – from marketing and sales, to product management, and beyond. Learn how this approach can help you drive improvements in marketing impact and organizational productivity and how you can:
- Harvest the best insights from every expert across the organization
- Leverage the collective genius of your organization to craft powerful marketing messages
- Enable better control of the message being delivered by the field
- Understand what content is really being used by the field and how
