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Webcast:Help Sales Sell in a Down Market  

Date/Time: 4/2/2008 12:00 PM  CST


Presented by: American Marketing Association
Sponsored by: Avitage

Speakers:
Jim Burns, CEO, Avitage
Rob Scanlon, Principal, Scanlon Consulting Group
Anna Carbonara, Moderator, American Marketing Association

Is it business as usual for your sales organization or are you changing your approach in anticipation of a tougher selling environment?

Join Jim Burns, CEO of Avitage, along with sales strategist Rob Scanlon of Scanlon Consulting Group, as they share specific strategies and tactics to deal with the impacts of a down market:

  • Sales dropping
  • Buyers waiting to buy
  • Messages “falling flat” -- not as effective as they previously were 
  • A  gap in sales support
  • Curtailed sales training

This informative webinar provides practical advice for contracting markets to help you:

  • Capture your competitor’s share of the pie
  • Create urgency to buy
  • Sharpen your selling messages to align to customer’s down-market pressures
  • Leverage and multiply your critical subject experts
  • Focus training on specific aides to address these market conditions
  • Previously delivered in 2002, this webinar helped many companies weather—and even capitalize on—the difficult 2002-3 market conditions.

Don’t miss this valuable session!

Who Should Attend:
Marketing and sales professionals, managers, directors and VPs

 

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