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Webcast: Flying High with Innovative Online Marketing 

Date/Time: 3/5/2008 12:00 PM  CST


Presented by: American Marketing Association


Sponsored by: Interwoven

Speakers:
Abby Stephenson, Manager of Usability, Delta Air Lines
Scott Simonelli, Vice President of Marketing Solutions, Interwoven
Anna Carbonara, Moderator, American Marketing Association 

Join us on this educational Webcast and learn how Delta Air Lines, one of the largest airlines in the world, has made subtle changes to its Website that have produced double-digit increases in online conversion rates and revenue growth. Hear what creative tactics they used to make their Website more compelling.

A recording of this Webcast will be available if you can’t make the above session. Please register and we’ll send you the information.

Learn how Delta Air Lines is leveraging innovative Website optimization strategies to:

• Easily test different offers and identify the best one
• Deliver a more targeted and engaging online customer experience
• Increase online conversion rates and sales
• Drive a more scientific approach to Website design
• Expand profitability on their Website 

 

 

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