Marketing organizations are experiencing significant success using
targeted, private website portals to communicate with staff, drive leads, and improve dialog with prospects and customers to drive revenue. Created in minutes by non-technical staff, these portals are mini-websites branded for your company or marketing campaign and contain your latest messaging, news, proposals, blogs, discussion forums and other communications tailored to the needs of a targeted group. Using a custom portal for access to a central messaging platform enables marketing to deliver and manage the latest content while tracking usage to determine its effectiveness.
Attend this session to learn more about how to put the creation of private website portals in the hands of marketing, sales, and service people who own the business relationship to communicate inside and outside the company. This approach replaces the need for IT to build custom intranet sales portals, community portals, lead generation portals, partner portals and customer portals.
