Open-ended survey questions allow people to express themselves in their own words; and give researchers rich new insights into attitudes and preferences regarding service, purchase decisions, product design, employment, operations, whatever the issue under study.
If you’ve limited your surveys to close-ended questions due to the time and expense of reading and manually coding text responses, this session can be your organization’s first step toward maximizing the value of your survey data.
Join SPSS to hear about technologies in computational linguistics to make it far more powerful than typical text-coding procedures. These technologies allow you to categorize hundreds, even thousands of responses in a fraction of the time it would take to do so manually. Then easily export results for further analysis and graphing.
You will learn:
- How to turn text into quantitative data
- How to save even more time by automating the creation of categories and the coding of responses
- How to uncover category relationships using visualizations such as bar charts and tables
- How to export results to Excel, SPSS or other software for analysis
And more!
