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The eMarketing Toolkit: Getting Big Results with Small Investments 

Date/Time: 12/1/2009 12:00 PM  CST


Presented by: American Marketing Association

Sponsored by: Conduit

Speakers:
Adam Boyden, President, Conduit
Alli Libb, Moderator, American Marketing Association
Have you struggled with knowing what tools are right for meeting your particular goals? This session will help you eliminate the guesswork when the presenters share what tools they have used for raising brand awareness, acquiring new customers, improving retention, building community, increasing revenue and more.

Join us to learn more about:

  • How to assess which online tools are right for you
  • Using social media to reach new audiences
  • Browser marketing tools that can increase retention
  • How your blog can help you acquire new customers
  • Why syndication tools are critical for your success
  • Free opportunities for distributing your content and applications
  • Improving the front door of your website to drive more conversions
  • How you can do all this with a small budget

This session will also review the key elements of the eMarketing Toolkit and then present three case studies from three small organizations that have achieved big results. Using the eMarketing Toolkit, you’ll see how:

  • FreeRideGames increased time-on-site by 207% and didn’t spend a dime
  • MyVoucherCodes.com attracted 1,000,000 contest participants
  • TwitterMoms got 18,000 members in 9 months and now has major advertisers calling them

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