Did you know that 83% of marketing professionals recently surveyed by Vovici reported that their organizations were not using any standard customer-experience metrics? This is despite an incredible amount of research and development of best practices for assessing customer satisfaction and loyalty.
Please join Jeffrey Henning and Roderick Morris of Vovici for a review of 10 common models of customer measurement and learn which ones are right for your organization. Attend this webinar to learn:
- How one organization was using nine different customer-satisfaction questions and what it means
- The rise of customer loyalty metrics and how to determine which ones will help you understand your progress towards your goals
- New ways of measuring the customer experience
- How to decide which metrics are best for you and then migrate to those methods
This webcast will give you practical, real-world guidance that you can begin immediately applying to your organization as you seek to understand and serve your customers better.
Who should attend:
Marketing and market research professionals and customer experience officers interested in a thorough review of the strengths and weaknesses of 10 important customer-measurement models.
