Social Media Marketing is not just about advertising or Search Engine Optimization. It is about creating robust, interconnected platforms and channels that embed high-quality, brand-compliant content into the social web, building a community of “friends” among current and future customers, and communicating with those friends in a way that encourages meaningful online socialization that will have a measurable impact on your business.
In this Aquent-sponsored webcast, Harry Gold, online marketing expert and founder and CEO of Overdrive Interactive, will utilize real case studies to frame the Social Media discussion within the following areas: blog outreach and monitoring, social network profile and content channel creation, monitoring and maintenance, social media measurement, friend and fan outreach, and hyper-targeted social media buying.
Harry is the architect and conductor behind Overdrive’s ROI-driven programs. His primary mission is to create innovative marketing programs based on real-world success and to ensure that the marketing and technology practices that drive those successes are continually institutionalized into the culture and methods of the agency. Overdrive has been at the forefront of online branding and channel creation, developing successful Web and search engine–based marketing programs for various agencies and Fortune 500 companies such as Harley-Davidson, Disney, Universal and IBM.
Harry started his career in 1995 when he founded online marketing firm Interactive Promotions, serving such clients as Microsoft, The Financial Times, the Hard Rock Café and the city of Boston.
He is a frequent lecturer on SEM (Search Engine Marketing) and online media for The New England Direct Marketing Association, Ad Club, the University of Massachusetts Boston, Harvard University, and Boston University.
