Hear how in-flight Wi-Fi changed the social media landscape for start-up airline Virgin America. Listen to stories of real-time service recovery in the skies, the impact of tweeting brand fans, using social media to amplify press and more.
Porter Gale, CMO, will share details on how a lean team monitors, manages and responds to tweets and Facebook postings. Gale will also share stories of successful events the airline implemented, with partners such as YouTube and Google, to drive social media engagement.
