You've heard the buzz about online video - but do you know how it can be leveraged to increase the impact of your marketing initiatives? Online Video can be used at every stage of the customer lifecycle to acquire, engage and convert site visitors. Join Steve Rotter, Sr. Director of Product Marketing from Brightcove for this informative "how-to" discussion on the most effective ways marketers can easily incorporate video into their online marketing mix today.
In addition, this webinar will explore the drivers behind the growing use of online video and the value of strategically applying online video across the customer lifecycle. You will also learn important factors for producing and publishing content.
This webinar will cover:
- The drivers behind the growing use of online video
- Real world examples of how B2B Marketers are leveraging online video
- Strategic applications of online video across the customer lifecycle
- Key considerations for producing and publishing content
- Steps you can take to start using online video right now
