According to Forrester Research, the hidden cost of poorly coordinated sales support amounts to an average of $135,262 per sales rep across organizations today. It isn’t surprising, then that leading analyst firms, including SiriusDecisions, IDC, and Gartner are telling us that sales optimization and Sales Enablement are among the only areas in which today’s leading organizations are investing, with investments in traditional marketing areas sharply declining.
If you’re like most organizations challenged to meet your revenue targets this year, do more with less, and better optimize your revenue-generating side of the house, your goals are no different than the thousands of companies implementing Sales Enablement strategies right now. But, just what is true Sales Enablement? Why is it becoming the de facto approach for nearly every leading organization today? How can it benefit you, and how is Marketing serving as the driver for Sales Enablement?
Join Jeff Summers, COO for SAVO for a look at how Sales Enablement has transformed today’s most competitive organizations, including IBM, AmericanExpress, Akamai, Staples, and dozens others. Learn how you can get started by understanding:
- Why Sales Enablement is essential in today’s challenging business environment
- The keys to driving productivity from the front-line, across your marketing organization, and beyond
- How technology can act as the linchpin of your Sales Enablement strategy
- How to build a winning Sales Enablement strategy that ensures both immediate and long-term value
- How you can begin to prioritize scarce marketing resources to focus on the right initiatives
