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Recession-busting Marketing: How Top Companies are Applying Customer Analytics and Changing the Game in 2009 

 

Date/Time: 1/14/2009 12:00 PM  CST


Presented by: The American Marketing Association

Sponsored by: Portrait Software

Speakers:
Mark Smith, EVP of Sales and Marketing, Portrait Software
Ian Michiels, Practice Leader of Customer Management Technology, Aberdeen Group
Alli Libb, Moderator, AMA

Start your new year off on the right foot and prepare your company for success in 2009. Economic conditions now demand that organizations place increased focus on return on marketing investments.  Marketing is no longer just an art, it’s a science and CMOs are increasingly accountable for measuring return on marketing spend, as they are challenged to “do more, with equal or less resources.”

 Hear from Aberdeen Group on how top-performing organizations are preparing themselves for 2009 by leveraging more than just demographics for campaign segmentation, and are delivering demonstrably higher performance as a result. Some of the many benefits the best-in-class are achieving using customer analytics include:

  • 35% increase in average order value
  • 43% increase in annual revenue
  • 25% increase in market share growth

Attend this informative webinar where you will learn the top 3 best practices organizations are using to weather the downturn and which critical information you will need to plot a road map for segmentation success in 2009.

 

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