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Pull Visitors Back to Your Website: Be Effective and Cost-Effective 

Date/Time: 12/2/2009 12:00 PM  CST


Presented by: American Marketing Association

Sponsored by: Coremetrics

Speakers:
Boaz Ronkin, Senior Product Marketing Manager, Coremetrics
Alli Libb, Moderator, American Marketing Association

As website visitors typically do not convert in a single session, you must pull them back quickly before they convert on your competitor’s site. While there are many ways to reach out to visitors, each has its own sets of strengths and weaknesses. Join us for a best-practice webinar that will show you how to leverage web analytics and marketing optimization solutions to reacquire site visitors intelligently. You will learn how to:
  • Leverage visitor behavior data to display targeted and timely offers everywhere
  • Fuel email campaigns with behavior data in lieu of costly paid-search campaigns
  • Get in touch with site visitors even when you don’t have their email addresses
  • Measure the effectiveness of display ads, widgets and syndicated videos with conversion metrics that matter to your business

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