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Personal Branding for Career Success

Date: 3/12/2013



​Sponsored By: American Marketing Association


Presented By: Dan Schawbel, Author and Personal Branding Guru

​In his presentation, Dan Schawbel will explain why developing a personal brand is necessary for career success and will teach you how to build your own personal brand step-by-step. He will explore what personal branding is, how it applies to your career, key technologies and resources they can start using today, and the best ways to build relationship online and offline. The core of this presentation is a four-step branding process that you can use to discover, create, communicate, and maintain their brand throughout their career.

You will learn:
 
  • The skills you need to succeed at work: hard skills, soft skills, and social media skills
  • How to become a subject matter expert and stand out online and at work
  • Valuable networking techniques that will help you be more productive and build a strong rolodex that you can tap into
  • How to maintain your reputation so people view you in positive light.
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