This information-packed webinar covers all the essential steps to running a successful pay-per-click (PPC) advertising campaign. From conducting initial keyword research through tracking results, you will learn the most important factors that determine whether your campaign is a highly profitable success or a disappointing money pit.
This webinar, designed to appeal to novice and advanced online advertisers alike, examines the basic principles of the Google AdWords system as well as specific tips that can make a huge impact on your campaign ROI. We’ll address all aspects of running a campaign, including:
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Building your keyword base
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Distinguishing your fat head from your long tail
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Understanding the significance of Google’s Quality Score
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Organizing campaigns for maximum efficiency
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Writing and testing compelling ads
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Managing bids for optimum performance
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Tracking campaigns via destination URLs
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Optimizing your landing pages
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Measuring success
While this webinar focuses primarily on pay-per-click advertising with Google AdWords, the principles generally apply to all the major PPC networks. If you’re struggling with how to optimize your PPC campaigns and improve your ROI, this webinar will provide the crucial answers you need.
