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Meeting of the Minds Webcast Series: Marketing Models – Is There a Better Mousetrap? 

Date/Time: 11/12/2009 12:00 PM  CST


Presented by: American Marketing Association in cooperation with MarketingNPV

Speakers:
Gary Lilien, Distinguished Research Professor of Management Science, Penn State and co-founder and Research Director of the Institute for the Study of Business Markets (ISBM)
Pat LaPointe, Managing Partner, MarketingNPV (moderator)

 

Despite the overwhelming evidence that the use of marketing decision models produces better performance for the organization, few marketing departments use them to anywhere near their fullest potential. In this (non-technical) webcast, Professor Lilien will provide an overview of research into the gap between what managers believe about the value of marketing models and their actual impact on business outcomes. He will also describe the steps necessary to change the organization’s mental framework about analytics and modeling and discuss the keys to more successful adoption.

  • Marketing Models – an overview
  • The perceived vs. actual value of marketing models
  • Keys to successful adoption of analytics and modeling in your organization

To learn more about the Meeting of the Minds webcast series, click HERE.

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