Resource Library Calendar Career Management Community
About The AMA Search
Login

Resource Library

Email Print page

Meeting of the Minds Webcast Series: Approaches to Audience Measurement 

Date/Time: 10/28/2009 12:00 PM  CST


Presented by: American Marketing Association in cooperation with MarketingNPV

Speakers:
Don Schultz, Professor (Emeritus-in-Service) of Integrated Marketing, Communication, Northwestern University; Author: Brand Babble
Pat LaPointe, Managing Partner, MarketingNPV (moderator)

 

Don Schultz of Northwestern University will offer up his insight into the mismatch between today’s audience measurement approaches and the way people are actually consuming media. Don will share some emerging research about media consumption trends and discuss some alternative ways of better aligning media investments with viewership/usage patterns.

  • The changing landscape of media
  • How consumers interact/consume media
  • Details on emerging research  on media consumption trends

To learn more about the Meeting of the Minds webcast series, click HERE.

Sponsored by:

AMA IconPowered by the American Marketing Association | Copyright © 2009 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association or its affiliates.