Going into 2009, what is your plan for working smarter? If you’re still battling the age-old sales/marketing alignment challenge, you’re going to be in trouble. According to a recent SiriusDecisions study, 70% of companies cite that optimizing sales is the leading component of their sales growth strategy going into 2009.
Bottom line? Now, more than ever, organizations across the board need all hands on deck to achieve their sales objectives. Sales and marketing alignment isn’t just a nice thing to hope for – it’s a must in today’s challenging marketplace.
Join Jeff Summers, COO from SAVO and the AMA to learn how today’s leading marketers are extending their value far beyond lead generation by actually driving the critical initiatives (“plays”) needed to take every deal to close.
Specifically, learn how you can:
- Uncover the critical marketing plays that will drive deals forward, shorten sales cycles, and differentiate your business
- Push content to the field in ways that are relevant and consumable
- Harvest the “black market” of content that is being used by the field (yes, great stuff really is out there!)
- Gain real-time insight into what is most effective – and how it is being used
- Prioritize scarce resources to focus on the right initiatives
- Enable better control of the message being delivered by the field effective
