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Beyond Reach: The Power To Make Advertising Effective, Accountable and Relevant 

Date/Time: 8/4/2009 12:00 PM  CST


Presented by: American Marketing Association

Sponsored by: Yahoo!

Speakers:
Mitch Spolan, Vice President of North American Field Sales, Yahoo!
Alli Libb, Moderator, American Marketing Association 

The Internet is the consumer’s domain – a virtual landscape of customizable content. During this  presentation, we’ll explore the potential for advertising to become effective, accountable and as customized and personalized as the content by evolving advertising to the point where an advertiser’s message doesn’t just reach consumers – it becomes relevant to them.

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