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Insight You Need to Successfully Market to Tweens and Teens 

Date/Time: 6/23/2009 12:00 PM  CST


Presented by: American Marketing Association

Sponsored by: Aquent

Speakers:
Brenda Hurley, Senior Vice President, C&R Research
Alli Libb, Moderator, American Marketing Association

Understanding the youth market is crucial for any company attempting to capture the attention of today’s tween and teen consumers. The lives and minds of this dynamic group are ever changing so it’s essential to gain a better understanding of our youth today before launching your next youth-oriented product or marketing campaign.
 
During this webinar you’ll learn ….

  • What they do with their free time
  • What’s important in their lives today
  • Their relationship with technology and its role in their lives
  • Their engagement with social issues
  • Where they get their money and the power of their spending
  • How today’s economy is impacting them
  • How they find out about new products
  • Ways to reach this illusive audience

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