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Inside the Inbox: Global Consumer Email Trends for the Multichannel Marketer 

Date/Time: 5/27/2009 12:00 PM  CST


Presented by: American Marketing Association
Sponsored by: Epsilon

Speakers:
Andrew Frawley, President Email & Digital Solutions, Epsilon
Kevin Mabley, Senior Vice President, Strategic Services, Epsilon
Anna Carbonara, Moderator, American Marketing Association

Join Epsilon for an exclusive look at the findings of the latest research on global consumer email behavior: Inside the Inbox. The research stems from a study of over 4000 respondents, across 13 countries. The survey was conducted by ROI Research to provide an in-depth look at consumer behavior and attitudes towards the use of email.

The findings offer valuable insights for multichannel marketers as they face a highly competitive and complex digital environment and strive to deliver the most relevant message to their customers through the most effective method.

You will learn:

  • How consumers view email as a communication tool
  • How consumers manage their inbox
  • What impacts email communications have on both off- and online behavior
  • How email is used in social networks
  • What are the behavioral and attitudinal differences by region and country
  • How consumer email behavior has changed over time

 

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