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Improving Your Organization’s Customer Experience IQ 

Date/Time: 6/24/2009 12:00 PM  CST


Presented by: American Marketing Association
Sponsored by: Vovici

Presenters:
Jeffery Henning, Chief Strategy Officer & Co-founder
Brian Koma,
Vice President of Marketing
Anna Carbonara, Moderator, AMA

Vovici and CGA have just completed a landmark research study of 200 marketing professionals to identify what an organization’s customer-experience priorities should be.

No matter how far your organization is on its journey to CE (customer experience) excellence, learn the actions that will provide you the biggest payoff in increased customer loyalty. 

In this webinar you’ll learn how to use Web 2.0 to:

  • How to calculate your organization’s “CE IQ”
  • A measure of customer loyalty that includes repeat business, recommendations and increased share of wallet
  • Which customer-experience actions most closely correlate with greater customer loyalty
  • What your priorities should be

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