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How to Win in a Web 2.0 World with Web Analytics – Keys for Metrics-Driven Success 

Date/Time: 11/18/2008 12:00 PM  CST


Presented by: American Marketing Association

Sponsored by: Coremetrics

Speaker:
Boaz Ronkin, Product Marketing Manager, Coremetrics

Web 2.0. You can’t turn around without hearing about it. What does Web 2.0 mean to your business, and how can you take advantage of it to meet your business goals?

Web 2.0 encompasses different technologies and approaches, such as RSS feeds, blogs, user reviews, rich Internet applications (RIAs) and Ajax, to name a few. For marketers, this means consumers are becoming more sophisticated and maintaining greater control over their online experiences.

 Register Now to attend this webinar and learn:

  • How company blogs, RIAs, reviews, and videos assist in increasing visitor acquisition, conversion and retention 
  • How to select the right Web 2.0 technologies that will help your specific business
  • How to align Web 2.0 initiatives with your business goals
  • How to enhance user experience and website stickiness by tracking visitor behavior and website performance around Web 2.0

About Coremetrics:
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value.

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