There’s no question that the Internet has become a cost-effective channel for driving business. No one knows this better than Rosetta Stone whose eCommerce sales have grown substantially. But along with its advantages, the Web also provides an ideal venue for scammers and competitors to leverage powerful brands for their own profit and divert traffic from legitimate brand owners. According to Hitwise, 1 in 7 searches on a branded term lead to a website not owned by the brand.
Marketers simply cannot afford to have their online advertising spend wasted, or have the brand value they’ve worked so hard to build diminished. Learn how the world's #1 language-learning software provider – Rosetta Stone – has successfully defended its brand online and optimized its online marketing investments.
During this one-hour webinar sponsored by MarkMonitor and moderated by the American Marketing Association, you’ll hear how Rosetta Stone:
- Developed and resourced a holistic brand protection program to systematically measure, monitor and defend against online paid search abuse
- Quickly honed in on the biggest, offending advertisers who were leveraging its brand in online ads to divert traffic to their own sites
- Improved ROI on online advertising spend by proactively taking action against abusive advertisers
- Effectively monitors the compliance of past offenders to ensure enforcement actions remain in effect long-term
- Automatically captures and stores a trail of evidence that can be used in dealings with advertisers or search engines
You’ll also hear the latest on the major search engines’ trademark policies and exactly what recourse brand owners have in protecting their trademarks in online search ads. The webinar will conclude with an interactive Q&A session with our featured speakers from Rosetta Stone and MarkMonitor.
