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How Online Customer Feedback Best Practices Can Help You Listen and Respond 

Date/Time: 3/4/2010 12:00 PM  CST


Presented by: American Marketing Association
Sponsored by: Overtone

Speakers:
Devon Child, Senior Product Manager, Yahoo! User Education & Feedback, Global Network Services
Neil Patil, Chief Marketing Officer, Overtone, Inc.
Anna Carbonara, Moderator, American Marketing Association

Do You Hear What Your Customers Are Saying Right Now About Your Company?  Good business starts with good listening. 

During this webcast, you’ll hear how Yahoo! established an online customer feedback program and about the impact it has had on their business.  You’ll learn what all marketing professionals should know about online customer feedback best practices and understand how to collect, analyze and report customer experiences in order to better guide your decisions regarding loyalty programs, customer care and product development.  If listening and responding to direct customer feedback is good business, shouldn’t you be listening too?

 

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