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Lead Recycling: Hear Forrester’s Perspective and a Success Story in Growing Marketing-driven Lead Nurturing 

Date/Time: 6/25/2009 12:00 PM  CST


Presented by: American Marketing Association

Sponsored by: Aprimo

Speakers:
Suresh Vittal, Principal Analyst, Forrester Research
Caryn Gray, Director Product Marketing and Multichannel Campaign Management, Aprimo, Inc.
Dave Hancock, Lead Generation Strategist and Manager, Nortel
Alli Libb, Moderator, American Marketing Association

 

Listen to Forrester’s EMM Industry Analyst Suresh Vittal describe the ever-changing digital marketing environment, the changed buying process and their combined affect on B2B marketing organizations. Understand the digital trends that stretch 1:1 marketing automation and measurement solutions and the B2B professionals who use them into uncharted waters.

In a talk show format, we will also interview Dave Hancock from Nortel, who is responsible for generating and qualifying leads for his sales colleagues and measuring overall performance. Dave will tell you how Nortel achieved a greater “state of green” when they transformed their lead generation and qualification marketing process from a traditional demand generation/nurture format to a more sales-force-centric one.

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