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Email Strategies to Maximize your Marketing ROI 

How email can be used to boost the overall performance of your marketing mix 

Date/Time: 11/10/2009 12:00 PM  CST


Presented by: American Marketing Association
Sponsored by: Campaigner

Speakers:
Melanie Attia, Product Marketing Manager, Campaigner
Anna Carbonara, Moderator, American Marketing Association

Successful marketing relies on a multi-channel approach combining branding, online and offline strategies to build awareness and drive sales. Too often, we become bogged down with tactical actions and miss opportunities to integrate marketing efforts together.

Join us on this webcast and learn how you can tap into the power of email marketing with its impressive ROI of $45 per dollar spent to improve the overall success of your marketing efforts. See how you can easily complement various initiatives from telesales, direct mail, print advertising to search marketing with email.

Learn how you can:

  • Refocus your marketing activities through performance
  • Weave email touch points with every marketing campaign
  • Increase response and conversions
  • Lower your overall acquisition and retention costs

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