Best-in-class marketers are now deploying new “event-trigger” based marketing strategies that capitalize upon optimal moments within the individual customers’ life cycle – and are seeing amazing results. Leading analysts indicate that event-triggered marketing can potentially save 80% of your direct mail budget – and drive response and conversion rates that are five times higher than that of traditional mass-marketing campaigns.
In this in-depth session, you will learn what best-in-class companies are doing different from the rest to see amazing benefits, including:
- 81% year-over-year increase in customer profitability
- 88% reported above-average performance in cross-sell and up-sell effectiveness
- 95% reported above-average performance in precision marketing effectiveness
You will also learn what experts are advising for defining your trigger marketing roadmap and how you can realize the benefits of adopting trigger based marketing within your own organization. Reaching your customers at the right time can make all the difference.
