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Top 10 Things You Need To Know About Developing Effective Email Creative 

Date/Time: 3/12/2009 12:00 PM  CST


Presented by: American Marketing Association

Sponsored by: SubscriberMail

Speakers:
Jordan Ayan, CEO, SubscriberMail
Alli Libb, Moderator, American Marketing Association

This fast paced marketer-friendly one-hour virtual seminar will examine ten different areas of the email creative spectrum that anyone using email marketing needs to be aware of and understand. This virtual seminar is specifically designed to help marketers in both B-to-B and B-to-C with the following:
  • Driving readers to a desired action
  • Setting a mood, tone, or expectation
  • Creating a perception
  • Reinforcing a brand or identity

Participants will explore how to:

  • Determine relevancy and its impact on the campaign and strategy
  • Optimize creative for the best results
  • Understand recipient’s expectations
  • Successfully interface technical and creative
  • Utilize rich media, landing pages and viral marketing

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