In these tough times, Marketing must be proactive, agile and ready for change. Marketing professionals need to deploy online programs such as email campaigns FAST, track and measure results IMMEDIATELY, and report ROI YESTERDAY. Sure, you have the same tried and true methods, but has all that juggling of campaign spreadsheets become the bane of your existence? Are you spending too much time justifying your spending and not enough executing campaigns that generate trackable results?
Integrated Online Marketing is the buzz, but is it hope or hype?
This webinar will demystify the hype, covering:
- Integrated Online Marketing: How quickly your ROI will grow when you stop paying multiple vendors to execute multi-channel campaign strategies
- Test ‘Till it Hurts: How to determine which content and strategies are clear winners
- Making Time To Analyze: How to use your analytics tools to analyze rather than report
- How to Draw implications and action items from objective data
Presenter:
J.D Peterson
J.D. Peterson oversees strategy and development for Lyris’ family of online marketing solutions. It is Peterson's goal and passion to simplify and improve the job functions of online marketers. Peterson was an early employee at Hotmail, managing customer support and moved on to roles as product manager at ViewCentral Inc. and Instill Corp. before joining Lyris in 2006. He has a bachelor’s degree in Sociology from Indiana University at Bloomington and resides in the San Francisco Bay Area.
