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Customer-focused Marketing Through Behavioral Web Analytics 

Date/Time: 11/17/2009 12:00 PM  CST


Presented by: American Marketing Association

Sponsored by: Quantivo

Speakers:
Jason Rushin, Director of Marketing, Quantivo and co-author of Behavioral Analytics for Dummies
John Love, Marketing Programs, Quantivo
Alli Libb, Moderator, American Marketing Association

 

If you’ve ever wondered why your customers do what they do, then you’re going to love the world of Behavioral Analytics. Especially when it’s explained as only the new Behavioral Analytics for Dummies book can.

Join co-author Jason Rushin for the official launch of the latest “For Dummies” book. He will take you through the principles and tools you can use to discover your customers’ behaviors and how they’ll provide insight into improving your marketing, sales, customer service and promotional programs. Learn why we believe Behavioral Analytics will revolutionize Business Intelligence.

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