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Closed Loop Marketing: Tracking Success for Better Results 

Date/Time: 12/17/2009 12:00 PM  CST


Presented by: American Marketing Association

Sponsored by: Aquent

Speakers:
Brian K. Jones, Aquent Consultant
Alli Libb, Moderator, American Marketing Association
Scratching your head about the results of your last marketing initiative? Tired of the ‘need results for all of last quarter’s campaigns by noon’ fire drill? Want to improve the return on your marketing dollars in a systematic way?  

Resolve these questions and more by implementing your own closed loop marketing process.  In this webinar, we’ll cover:
  • What is closed loop marketing
  • The value of implementing a closed loop marketing process
  • How to develop your own closed loop process
  • How to overcome common challenges

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