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What’s Clicking: Building a Powerful Online Marketing Strategy 

How a leading global healthcare institution re-imagined their Web presence to achieve dramatic results. Hear how they did it.

Date/Time: 11/5/2008 12:00 PM  CST


Presented by: American Marketing Association
Sponsored by: Interwoven

Speakers: 
Tammy Veach, Executive Director of Marketing, Loma Linda University Medical Center
Annie Weinberger, Director of Product Marketing, Interwoven
Blaine Behringer, Principal, Chief Operations Officer, Earthbound Media Group
Anna Carbonara, Moderator, American Marketing Asspciation

Growing your online presence requires more than just managing site content. To be successful, you need to put all the pieces together to achieve a uniform Web strategy for engaging site visitors and making an impact on your online revenue. 

Join us for this American Marketing Association Webcast where Loma Linda University Medical Center, a globally recognized leader in healthcare, will share the online marketing strategies they implemented to drive not just clicks, but revenue-producing results.

 You will learn how Loma Linda:

  • Increased site traffic by 1400% with search engine marketing strategies
  • Leveraged Web analytics insights to help improve the visitor experience 
  • Improved conversions by 225% by applying a user-centric approach for site design and content management
  • Implemented multivariable testing to continually optimize their online marketing

Register now to discover how you can evolve your brand online with integrated marketing strategies.

 

 

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