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Best In Class Website Results: 3 Leading Technologies That Work Better As 1 

Date/Time: 11/5/2009 12:00 PM  CST


Presented by: American Marketing Association
Sponsored by: Sitecore

Speakers:
Ian Michiels, Research Director, Customer Management Technology Group, Aberdeen
Darren Guarnaccia, VP Product Marketing, Sitecore
Anna Carbonara, Moderator, American Marketing Association

Digital marketing channels have emerged as the most effective and profitable channels for all organizations to engage with customers.  However, the proliferation of marketing channels has given rise to a host of siloed technologies creating disparate data sources and lack of deep integration.  Recent Aberdeen research revealed just 23% of Best-in-Class organizations utilize fully integrated marketing platforms, but 58% plan to leverage integrated solutions in the future.

This webinar will discusses the next generation of digital marketing platforms and the blending role of Web Content Management, Marketing Automation and Web Analytics.

You will learn:

  • How website technology integration is transforming the way organizations execute multi-channel campaigns
  • How organizations are overcoming an inability to extract full value from disparate technology investments
  • Actionable recommendations about new ways to justify automation in marketing and empower all marketers from executives to marketing operations 


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