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B2B Social Media Marketing: Encourage, Manage, and Measure Word of Mouth Referrals using Facebook 

Date/Time: 7/15/2009 12:00 PM  CST


Presented by: American Marketing Association
Sponsored by: Marketo

Speakers:
Maria Pergolino, Sr. Manager, Inbound Marketing, Marketo
Ryan Nichols, Product Manager, Appirio
Anna Carbonara, Moderator, American Marketing Association

Customer referrals from employees, partners, and "fans" are the highest quality, lowest cost source of new business for any company.  This is why marketers are rushing to social networks, where these referrals can occur virtually.  But achieving super-star results from social media campaigns is more complicated than creating an account and ‘friending’ your customers.    

Join us on this webcast to see how you can capture the value and attention of the more than 200 million active Facebook users. 

  • Find out why businesses are turning to Facebook as a lead source
  • Learn how your company can encourage, manage, and measure word of mouth referrals
  • Hear how Appirio has grown to more than 2500 customers using social media as core component of their marketing strategy
  • Discover ways to keep prospects engaged online through the entire sales cycle

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