Have you noticed these trends lately?
- Conflicting habits in the way we consumer content: on one hand we crave it, spending more time each week online compared to sleeping, and on the other hand, we complain how overwhelmed we are by so much information
- The enormous amount of PowerPoint presentations available to the public
- The deadening sameness in those PowerPoint presentations
Given these trends, how do you distinguish a message when you present online, using a PowerPoint presentation? To answer that question, Dr. Carmen Simon, from Rexi Media, has conducted a study asking a basic question: how many slides do people remember from a PowerPoint deck? She has observed some surprising findings, which she put into practice by asking another question: What is your 5th element in your presentations? Universally speaking, people list water, fire, earth, air and a “5th element” as being something extra, something out of this world, the originator of the other four. It is the same with PowerPoint presentations: A “5th element” element is needed in the sequence of a deck or a presentation to refresh attention, energize the brain, and distinguish a message.
Join this session to learn how to:
- Examine practical and real-world examples of presentations that contain a "5th element"
- Extract immediately transferable principles to your own presentations so that you can influence what messages people remember
- Create a "5th element" in any presentation you deliver
- Distinguish your message so that it is not similar with other messages you or your competitors’ have delivered before
When skillfully used, PowerPoint and the memory theories presented in this session can help you create presentations that provide the structure, simplicity, and visual sophistication necessary for distinguishing your message.