Date/Time: 11/13/2008 12:00 PM CST
Presented by: American Marketing AssociationSponsored by: Vovici
Speakers:Jeffrey Henning, Chief Strategy Officer & Co-Founder,Vovici Brian Koma, Vice President, Client Services, VoviciAlli Libb, Moderator, American Marketing Association
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Next year may be the most challenging 12 months for American businesses since the early 1980s. Marketers, especially, will face the challenge of doing more with less, all while traditional methods such as TV commercials and direct-mail advertising fall to record lows for effectiveness. Online communities have often been implemented as “to do” items for marketing, created out of a sense that “everyone else is doing it”. As a result, many online communities have not been established with clear goals or measures of success. Implemented strategically, communities can provide rich marketing resources and can form hotbeds of innovation. Join us to learn ten ways that online communities can help your organization succeed next year.