Using Webinars to Land Your Tradeshow Leads
Published 7/1/2009
Author: ReadyTalk
ReadyTalk
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How many times have you collected leads at a tradeshow only to lose momentum on the follow-up at the end of the show? After exhausting travel and long days, no wonder sales people have trouble organizing and contacting the leads generated at a show. How about inviting them to a webinar at the show that will be conducted a week or two later? What if you could identify where each lead is in the sales cycle by the topic of the webinar?
This paper explores the way your sales team can use web conferences to nurture your tradeshow leads and close them quickly. Rather than an afterthought, why not plan webinars before your show and then during the show get booth visitors to register for your webinar.
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Jean Grow wrote:
Posted on : 7/16/2009
Theresa Czarnecki-Hahn wrote:
A traditional marketing channel combined with a relatively new channel is the ideal mix. We've found webinars to be an effective way of moving qualified leads along in the process whether as a follow up to a show or on their own.
Posted on : 9/29/2009