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Medical Group Management Association (MGMA) 

The Medical Practice of the Future: Competitively Position Your Products and Services 

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Published 10/15/2009 

Author: Cynthia L. Dunn, RN, FACMPE and Rosemarie Nelson, MS.  

MGMA

104 Inverness Terrace East
Englewood, Co 80112-5306
Phone:  877.275.6462, ext.1266
Email:  busdevelop@mgma.com

Summary

An in-depth look at the medical practice of the future that will allow you to learn about:
1. What drives medical practices? What are they looking for in terms of functionality, quality, quantity, etc. of your products and services?

2. The coming healthcare changes that will impact medical practices significantly and create new marketing opportunities for your products and services.

3. The top 10 things marketers need to know about marketing to medical practices.

Download this paper and find out more about the healthcare industry and a market that is considered one of the healthiest growth markets today. 

Authors: Cynthia L. Dunn, RN, FACMPE and Rosemarie Nelson, MS. Leading healthcare industry experts and principal consultants for the MGMA Health Care Consulting Group.


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