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Work Strong:Your Personal Career Fitness System 

Date/Time: 4/6/2009 9:00 AM  CST


Presented by: American Marketing Association

Speakers:
Peter Weddle, Author:  Work Strong:Your Personal Career Fitness System
David Kinard, Host, MarketingPower Pdcast

Today’s economy is having a profound effect on the way we find (and hang onto) our jobs.  If the 2001 recession produced a job less recovery, this so-called Great Recession will leave behind a “less jobs” recovery.

What does that mean for marketing professionals?  We no longer have a “come as you are” job market.  If your career is out of shape for this intensely competitive environment, you’re in danger of career cardiac arrest or what most of us call unemployment.

The alternative is to build up the strength, endurance and reach of your career.  That’s what Peter Weddle’s new book, Work Strong: Your Personal Career Fitness System is all about. 

Tune in to hear about a revolutionary new approach to maximizing both the paycheck and the satisfaction you bring home from work.

About the Peter Weddle:

Peter Weddle has been the CEO of three HR consulting companies, a Partner in the Hay Group and the recipient of a Federal award for leadership-related research.  Described by The Washington Post as "... a man filled with ingenious ideas," he has authored or edited over two dozen books and been a columnist for The Wall Street Journal, National Business Employment Weekly and CNN.com.  He is also the publisher of WEDDLE's Guides to job boards which are recognized for their accuracy and helpfulness, leading the American Staffing Association to call Weddle the “Zagat of the online employment industry.”  His most recent books, Recognizing Richard Rabbit and Work Strong: Your Personal Career Fitness System, have captured the imagination of readers everywhere with their provocative concepts for successful career self-management in the 21st Century.  Weddle is a graduate of the United States Military Academy at West Point.  He has attended Oxford University and holds advanced degrees from Middlebury College and Harvard University.

 

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