Join Karen Coy as she speaks with Mal Warwick, author of How to Write Successful Fundraising Letters; they will adress what is called the "createive" side of the business, the "art" in a field that merges art and scinece.
Of the more than $300 billion per year in private voluntary contributions to nonprofit organizations in the United States, it's estimated that as much as $60 billion is raised through the mail, and direct mail produces by far the largest single number of first-time donors to nonprofit organizations. It's not surprising, then, that the nation's 1.5 million nonprofits invest a great deal of money in raising money by mail. Unfortunately, a lot of that money is misspent on appeals that are sent to the wrong people, at the wrong time -- and are poorly written to boot.
Have a question for Mal? Be one of the first FIVE callers with a question and receive a complimentary book!
Call toll free, U.S. & Canada: 877.474.3302
Toll free outside U.S. & Canada: 858.678.8958
Not able to join on day of broadcast? Please email your question to radio@ama.org before the show.
Order your copy today!