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Radio Show: The Waiting Game: How Long is Too Long?  

Maritz Research reveals wait time thresholds and offers advice on alleviating frustration

Date/Time: 10/8/2008 11:00 AM  CST


Presented by: American Marketing Association
Sponsored by: Maritz Research

Speakers:
Tom Krause, Director of Strategic Consulting, Maritz Research Retail Group
David Kinard, Host, Marketing News Radio

How long do your customers expect to wait for service?
How long is too long?
Will a long wait time cost you future business?
And what can you do to diffuse situations where an elongated wait time is unavoidable?

Find out by joining by joining Tom Krause, Director of Strategic Consulting, Maritz Research Retail Group as he reveals results of a recent Maritz Poll that examined customer’s wait time thresholds and, subsequently, how extended wait times, if not managed properly, can negatively impact your business. You'll also learn what steps organizations can take to ensure customer's needs are addressed, even if a long wait time is unavoidable.

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