Tired of the latest answers you’re getting from branding gurus and technology experts? Jonathan Salem Baskin’s new book, Branding Only Works on Cattle, let's you in on the dynamic, cutting-edge ways that brands are being reinvented around the world. Tune in to this provocative Marketing News radio broadcast to start getting better results for your business!
Purchase the book now on Amazon
About the Book
Through big ideas, detailed examples, and hands-on checklists, Jonathan Salem Baskin's book, Branding Only Works on Cattle, asks the tough questions that companies need to ask to get better answers.
He proposes that companies need to realize that behavior is the new reality that's inside and outside a company. The traditional expectations of brand image and awareness are no longer valid, so they need to stop trying to manipulate what people think...and start designing brands on what they, and what the company, does.
Jonathan Salem Baskin has a 26-year career working for many of the world’s top brand names. He writes a regular management and leadership column for Advertising Age’s CMO Strategy, speaks extensively and delivers entertaining...and slightly contentious...essays five days a week on his blog, Dim Bulb.
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